Leslie Chester is a seasoned, and results oriented leader, who brings more than 37 years of CPG leadership experience to you. Formerly a Divisional President and CMO at Nestlé Canada the world's largest Food Company. She is strategic and customer focused and has the experience and wisdom to help solve complex brand and business problems. She will help you find and shape actionable pragmatic solutions for you and your business.
Leslie is highly personable and has an infectious energy and can-do attitude.
At yellowfern strategy, we help you unlock breakthrough on what is possible for you, your brand or your business.
The yellow fern is symbolic of possibilities: like the optimistic bright yellowfern that eagerly pushes through to the light in the dark leafy rain forest - so easily missed if you are not looking, or open to breakthrough.
We help you sharpen your focus on what is possible for you, your brand or your business…..
unlock your yellowfern!
Are you struggling to fix your business?
We start with a a conversation that makes sure we understand exactly what you are struggling with and then we apply a combination of proven business tools and years of experience and insight to help you see what mights be possible for you and your business.
Looking to build a unique and powerful brand?
We start with understanding your vision for your brand, and help you think through all the elements of how to build a world class brand that will stand out in a crowd and will be sustainable. This is where all the P's come into play.
Feeling overwhelmed by managing people?
We start with a conversation with you, to help you pinpoint what is challenging you most and what is getting in the way of your success with your team or even with your manager. We have a proven Leadership framework to help guide you.